Social Media Specialist: fixed -term (f/m/x)

Permanent Contract

WORK LOCATION	United Kingdom
Remote work	hybrid or remote from UK
FoRM of Employment	Maternity cover
Employment type	Full time

As the world’s oldest travel brand, Thomas Cook has been shaping travel since 1842. In September 2020, Thomas Cook, one of the most recognisable names in tourism, returned as an online travel agency. It is now part of the Polish-based eSky Group, which owns and operates brands such as eSky and eDestinos in 50 markets worldwide. Together, we develop solutions that inspire people to explore the world, and we turn these inspirations into experiences.

With ATOL-protected holidays and city breaks packages, the new Thomas Cook allows customers to design their own trip according to their budget, needs, and specifications. Customers can fly from all major UK airports with direct flights from all major carriers, thousands of hotels to choose from, and add-ons including car hire, insurance, and attractions.

Love crafting content that makes people dream of their next holiday? We're looking for a passionate social media storyteller to join the Thomas Cook team. Someone who knows what makes audiences stop scrolling, keeps up with the latest trends, and genuinely loves turning ideas into content worth sharing.

What will your journey with us look like?

Own the social calendar: Plan and manage the content schedule across all platforms, ensuring activity is delivered on time, aligned with marketing goals, and drives measurable results.
Create content that connects: Produce high-quality content across formats, from copy and images to short-form video, while staying responsive to trends in a way that protects and elevates our brand.
Collaborate across teams: Partner with our Content and Creative teams to align on strategy, ensure objectives are clear, and deliver campaigns that land.
Know your audience: Stay close to what your followers love, what competitors are doing, and what's buzzing in travel to keep our content sharp and on point.

183

years on the market

in total

750

employees

around the world

markets

globally

To succeed in this role, you need:

Hands-on social experience: 2+ years of experience in managing social channels for consumer brands, with a strong portfolio of campaigns that delivered results. A background in the travel industry is a plus.
Strong creative instincts: A creative thinker with an eye for quality - you know how to make content feel human and on-brand, not corporate and generic.
Excellent communication skills: Strong writing, editing, and proofreading ability across a variety of formats and audiences.
Data-informed mindset: Ability to track, analyze, and report on social performance, turning raw metrics into actionable insights to constantly optimize content and strategy.
Organised & stakeholder-savvy: Confident in managing multiple projects in a fast-paced environment, with experience in setting expectations, gathering requirements, and obtaining approvals from stakeholders.

Wellbeing

For the well-being of body and mind...

AXA medical care partnership
Employee Assistance Program
Life Assurance

Time to learn

2 hours per week for self-development

In-house and external training

Flexibility and days off

Time off and flexibility to suit your life

Flexible working arrangements
Annual leave allowance + 8 UK Bank Holidays

Recruitment process

Application

Send us your CV.

Short call

Short phone call with a member of our recruitment team (approx. 15 minutes)

Interview

Interview: Online interview with a member of the HR team and the Hiring Manager, during which we'll discuss a previously sent task (approx. 60 minutes).

Feedback

Feedback will be provided regardless of the recruitment outcome.

Interested in this position?

Apply now!

Check other job offers

See all

Head of Marketing (f/m/x)

Permanent Contract

Apply now!

WORK LOCATION	United Kingdom
Remote work	hybrid or remote from UK
FoRM of Employment	Permanent Contract
Employment type	Full time

As the world’s oldest travel brand, Thomas Cook has been shaping travel since 1842. In September 2020, Thomas Cook, one of the most recognisable names in tourism, returned as an online travel agency. It is now part of the Polish-based eSky Group, which owns and operates brands like eSky and eDestinos in 50 markets across the globe. Together, we develop solutions that inspire people to explore the world and we turn these inspirations into experiences.

We’re seeking a Head of Marketing to lead marketing for Thomas Cook, driving brand consideration and sustainable growth. This role will shape and deliver a wide-ranging marketing communications strategy, working closely with the UK team and drawing on the wider group’s marketing capabilities to maximize impact.

What will your journey with us look like?

1. Own the brand positioning and strategy for Thomas Cook.

Defining the brand narrative and messaging.
Ensuring brand consistency across all marketing channels.
Identifying Thomas Cook specific brand opportunities.
Managing brand perception and reputation.

2. Own the Thomas Cook brand budget, marketing calendar and campaign strategy.

Developing the quarterly UK marketing plan, taking input from the Thomas Cook Trading team on commercial priorities.
Aligning brand, PR, social and performance activity to ensure a consistent brand identity across all customer touch points.
Ensuring campaigns reflect UK consumer demand and travel trends.
Briefing wider group teams on campaign requirements and priorities (for example Paid Search, Paid Social).

3. Lead and develop the UK marketing team (10 - 12 FTE), which includes:

Brand Lead.
Public Relations Specialist.
Organic Social Managers.
Creative Manager.
Content.
Brand Partnerships.
Customer Experience.

4. Oversee PR strategy and media relations.

Managing national media relationships.
Driving earned media coverage.
Handling crisis communications for the UK.
Positioning the brand in UK travel conversations.

5. Act as the voice of the UK customer within the organisation.

Ensuring all customer feedback and using customer metrics to drive meaningful customer experience improvements.
Monitoring UK travel trends.
Feeding market intelligence into product, pricing and marketing strategy.
Ensuring group campaigns are relevant for UK audiences.

6. Brand Partnerships

Reviewing and identifying partnership opportunities that drive brand growth, customer acquisition, and commercial performance across the UK market.
Integrating partnerships across brand campaigns and channels, including PR, content, and social media.
Ensuring all partnership types align with the overall brand strategy.
Making sure partnerships deliver measurable ROI.

7. Collaboration with Group Marketing

Work closely with central marketing teams including Performance marketing and Marketing Automation.

183