Content Marketing Executive

Permanent Contract

WORK LOCATION	Remote/London
Remote work	Possible
FoRM of Employment	Permanent Contract
Employment type	Full time

An exciting opportunity has risen as Thomas Cook is currently looking for a Content Marketing Executive.

The Content Marketing Executive plays a key role in creating and executing content marketing strategies that drive engagement, boost brand visibility, and generate holidays purchases. You will be responsible for creating high-quality content across a range of channels, ensuring it aligns with our brand voice and business goals.

What will your journey with us look like?

Content Strategy & Planning: Collaborate with the wider business to develop content strategies that align with our overall marketing objectives and business goals.
Content Creation: Create a variety of content including blog posts, website copy, social media posts (including reels, stories) , SEM ads, email campaigns, product content..
SEO & Content Optimisation: Implement on-page SEO best practices to increase organic traffic. Conduct keyword research and optimize content for search engines, improving content ranking and visibility.
Social Media: Manage and optimize social media content (Facebook, TikTok, Instagram), working closely with the social media team to create engaging posts that drive traffic and interaction.
Collaboration: Work closely with cross-functional teams including design, commercial, product, and PR to ensure content aligns with brand guidelines and supports key marketing initiatives.
Audience Research: Stay up to date with industry trends, competitor activity, and customer feedback to ensure content resonates with the target audience and enhances brand positioning.

Wellbeing

For the well-being of body and mind...

AXA medical care partnership
Employee Assistance Program
Life Assurance

Time to learn

2 hours per week for self-development

Learning platform: Staff Skills Academy
In-house and external training

Flexibility and days off

Time off and flexibility to suit your life

Flexible working arrangements
Annual leave allowance + 8 UK Bank Holidays
Enhanced leave: parental, shared, and adoption

183

years on the market

in total

750

employees

around the world

50

markets

globally

What will you need to succeed?

Proven Experience: 1-3 years of content marketing experience, with a good understanding of content strategy, SEO, and digital marketing best practices.
Content Creation: Strong writing, editing, and proofreading skills with evidence of written content across a variety of formats.
SEO Expertise: In-depth knowledge of SEO best practices, keyword research, and tools (Google Analytics, SEMrush, Ahrefs, etc.).
Content Management Systems: Experience with CMS platforms (ideally Magnolia) and social media tools such as HootSuite
Analytical Mindset: Ability to analyze content performance, identify areas for improvement, and make data-driven decisions.
Project Management: Strong organizational skills with the ability to manage multiple projects and meet deadlines in a fast-paced environment.
Creativity & Innovation: Creative thinker with a passion for producing engaging, high-quality content that resonates with audiences