Marketing Analyst

Permanent Contract

WORK LOCATION	Remote/London
Remote work	Possible from UK
FoRM of Employment	Permanent Contract
Employment type	Full time

As the world’s oldest travel brand, Thomas Cook has been shaping travel since 1842. In September 2020, Thomas Cook, one of the most recognisable names in tourism, returned as an online travel agency. It is now part of the Polish-based eSky Group, which owns and operates brands like eSky and eDestinos in 50 markets across the globe. Together, we develop solutions that inspire people to explore the world and we turn these inspirations into experiences.

With ATOL-protected holidays and city breaks packages, the new Thomas Cook allows customers to design their own trip according to their budget, needs, and specifications. Customers can fly from all major UK airports with direct flights from all major carriers, thousands of hotels to choose from, and add-ons including car hire, insurance, and attractions.

As a Marketing Analyst, you’ll play an important role in shaping decisions and supporting day-to-day marketing activities. You’ll work with large datasets to uncover insights on channel and website performance, and help build targeted marketing feeds. By turning data into clear, actionable updates, you’ll keep teams across the business informed on how we’re tracking against key KPIs.

Your Responsibilities:

Design and build reporting: Collaborate with the wider business to develop a suite of reporting to help track marketing performance across all acquisition channels.
Build and maintain data repository and data feeds: Bringing together data from several sources into one common central location. Work with APIs from platforms like Google Ads, Meta (Facebook) Ads, TikTok Ads, and others to extract marketing performance data, and to also push data into marketing channels for targeting of the right customers and products.
Analyse marketing performance: Using the tools built, analyse marketing performance to optimise channel expenditure. Focussing on budget optimisation across multiple digital channels. Use BigQuery to process and analyze large datasets from various marketing platforms Provide actionable insights to improve campaign effectiveness and ROI.
Collaboration: Work closely with the wider business to keep all key stakeholders informed of marketing performance and decisions. Work closely with marketing teams to define KPIs and reporting needs.Partner with engineering and data teams to enhance data infrastructure.

183

years on the market

in total

750

employees

around the world

markets

globally

What will you need to succeed?

Analytical Mindset: Ability to analyse website performance, identify areas for improvement, and make data-driven decisions (GA4 experience essential). Experience of segmenting audiences, analyzing customer behaviour and providing recommendations to ensure commercial metrics.
Digital Marketing: In-depth knowledge of digital marketing channels and how they are best utilised for customer acquisition
Reporting: Experience using BI tools such as PowerBI, Tableau and/or Looker.
Scripting: Experience building scripts to utilise third-party APIs to extract data (Javascript and Python an advantage) such as from Google Ads, Meta utilizing Google Cloud Platform.
Data querying: Strong SQL skills required, with significant experience of using Google Cloud Platform and Google Big Query.
Attribution: Experience with A/B testing and attribution modeling.